My first novel will be published early next year, which means I’m in the middle of marketing it. I’ve scoured social media to follow how other authors are approaching this process, but instead of finding comfort in the knowledge about what others are doing, I’ve become anxious that I’m not doing enough. I have a publicist that has guided me through the process of obtaining blurbs and is continuing to coach me through a Kirkus Review and social marketing as my publishing date approaches, but other marketing individuals and organizations have tried to convince me that I should be doing much more than I am.
This predicament has resulted in some soul-searching. Was I doing enough? Did I need to hire more marketing experts to make sure I was getting as much publicity as possible?
What I concluded was that I needed to stay focused on what I was comfortable doing even if it meant I did less marketing than other authors. My goal is for my publishing process to be a joyful experience more than a financial windfall, so I plan to eliminate anything that creates stress or unpleasant experiences.
Grounding Myself
Meditation has always been an important way for me to stay grounded when people or situations bring anxiety into my life. As part of my morning routine, I spend about ten minutes taking deep breaths to create a calm and positive attitude toward this marketing process. Throughout the day, if I notice stress building up in my body, I take more deep breathes to wipe it away.
Avoiding Pressure and Competition
I still examine Facebook and other social media sites to get ideas about what other writers are doing, but, now, I make a conscientious effort not to pressure myself or to compare my situation to anyone else. For example, one author I know traveled across several states to convince independent book stores to carry her book. Another author went on a nine-week book tour, visiting several book stores and other venues. When I see this kind of reporting, I remind myself that I’m only willing to do what feels joyful to me.
My approach is like a treasure-hunt. If I see an idea for marketing that someone has done, I picture myself doing it. If I think it will make me feel happy about my book, I’ll add it to my marketing plan.
Refusing Comparisons
I have no dreams of becoming a New York Times best-selling author. The only thing I care about is that the women who read my novel feel better able to cope with a difficulty in their own lives as they read about the trials of my protagonist. I’ve wanted to write a novel for decades and I’ve finally done that. If it helps make someone’s life better, then I’ve achieved my goal.
Tess Perko's Blog 